The role of media in Cayce's life

Cayce is full of contradictions, she works for advertising and marketing companies yet she dreads living in a world full of logos and brands. She is part of a world she doesn't want to belong to and she plainly shows that by eliminating all labels and brands from the simple unidentifiable clothes, or CPU's as she calls them, she wears. Similarly Cayce has a hard relationship with the media, "she's under a personally enforced video news ban in effect now for some time." (p. 123) It seems that she is always looking for a way to escape the world be it the footage, her virtual friends on the forum or Pilates. She is a troublesome character and hopefully will find some degree of peace as the novel develops.